Studio Botez - Digital products for humans

Dorin Botez

CEO / Co-founder

Dorin is a creative and strategic thinker with a deep passion for innovation, design, and technology. With a degree in Industrial Design, his core ambition has always been to create sustainable, people-focused solutions that bridge the gap between creativity and functionality, delivering meaningful impact to both individuals and businesses.

Dorin began his professional journey in 1995 as a young entrepreneur, launching his first business focused on designing products for the home & leisure and outdoor advertising sectors. His hands-on approach to design and leadership quickly grew the company to a 30-person team, laying the groundwork for a career defined by creativity, growth, and adaptability.

Recognising the emerging potential of the digital landscape in the early 2000s, Dorin pivoted toward technology and co-founded a further three successful ventures. These businesses spanned native mobile app development and customisation (AppyHive Ltd.), web and software development, and telecommunications, all showcasing his ability to anticipate market shifts and build agile, future-ready companies.

Throughout his career, Dorin has gained extensive experience across a wide range of industries, including banking and finance, insurance, leisure and tourism, retail, education, and the public sector. His work is grounded in a deep understanding of user needs, technical feasibility, and the importance of sustainable design practices.

In 2009, Dorin began developing Lounge75, a flexible digital platform originally started as a side project. Over time, this evolved into the core infrastructure for Studio Botez, established in 2015, and later became the foundation for AppyHive, launched in 2019. Both ventures continue to reflect Dorin’s commitment to blending design-led thinking with scalable, cloud-based technologies.

Today, Dorin continues to lead with vision and purpose, focusing on innovation, platform development, and creating digital ecosystems that empower businesses and enrich user experiences.

Sarah Botez

VP of Product / Co-founder

Sarah brings over 20 years of experience in the leisure, tourism, and hospitality sectors, working with both corporate and leisure clients to deliver exceptional service and consistently drive high sales performance.

As Vice President of Product, Sarah plays a strategic leadership role in shaping the direction of digital products and services. She works closely with cross-functional teams throughout design, development, and client services, ensuring every product delivers real value and impact. Her focus includes product strategy, user experience, stakeholder alignment, and delivering scalable, cloud-native solutions that meet evolving client needs.

Over the past decade, Sarah has deepened her expertise in digital marketing, CMS and CRM platforms, UI/UX design, native mobile app development and testing, and business strategy. She has also built strong B2B and B2C partnerships with businesses and local authorities.

What truly drives Sarah is her passion for helping clients succeed. She is committed to ethical, sustainable business practices and takes pride in delivering efficient, friendly, and professional service, making sure every client feels heard, supported, and satisfied.